Tuesday, May 26, 2020

IELTS Task 2 Opinion Essay Samples

IELTS Task 2 Opinion Essay SamplesIf you are teaching yourself to speak and write IELTS, one of the most important things you will want to do is acquire IELTS Task 2 opinions and sample essays. These can be a vital resource in order to familiarize yourself with the format and content of your IELTS tutoring materials. They will help you form your own opinion on the IELTS curriculum as well as its quality of vocabulary.It is important to build a foundation of English language skills before you try to study for IELTS. An IELTS tutor may already have samples of English language essays. These essays will be good for practicing your command of syntax and composition. You will need to write with the intent of conveying what you want to say.When you are trying to master the vocabulary and writing of the IELTS Test, an IELTS teacher may also provide sample essays for you to practice your writing style. You will need to get out there and use these samples to work out how to properly compose a good essay for the test.You may wonder if these opinion essay samples and the professional IELTS tutors would be up to par with you. You may think that if a teacher is willing to give you all this free time, then you will find these things to be simple and easy to learn.You will find that the whole process is not as easy as you thought. You will find yourself reading between the lines and watching and listening to other people to figure out how to write an IELTS essay.You will also want to remember that there are many other skills that you will need to become proficient in. If you aren't learning how to analyze information in your own thoughts, you aren't really learning English language. The best approach is to learn as much as you can in your spare time before tackling your IELTS application.IELTS task 2 opinion essay samples are an excellent place to start. Use them to start to get familiar with the test. As you continue to work with the test and your skills improve, you can use your opinion sample essays as a reference to keep you on track with other things that you need to get done.

Saturday, May 16, 2020

The Role of Advertising Appeals, Role of Celebrity ...

IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN:2319-7668, PP 52-57 www.iosrjournals.org The Role of Advertising Appeals, Role of Celebrity Expert in T.V Advertising Attitude 1 Muhammad Rizwan, 2Shahzaib Pirzada, 3Ansar Sohail, 4Muhammd Nadeem, 5 Waqas Murid Lecturer, Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan Students of MBA, Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan 1 2,3,4,5 Abstract: The importance of our research work is for marketing and advertising concerns that how they can make their advertisement more effective and efficient. It also gives direction for marketing managers and advertisers for the†¦show more content†¦The major aim of advertising is to impact on buying behavior; however, this impact about brand is changed or strengthened frequently in people’s memories. Memories about the brand consist of those associations that are related to brand name in consumer mind. Doing so advertiser creates those types of advertisements, which carry emotional bond with consumer. Therefore, that consumer is more likely to associate with advertisements of those brands, which have emotional and rational values and messages. Because emotional and rational appeals also provide a strong brand cue and stimulate category-based processing. Advertisers use different appeals in advertisements which arouse the viewer’s emotions which creates purc hase intention for product. They use different psychological barriers, celebrities, models, create persuasive attractive environment which directly impacts on viewers mind and customer’s purchase intention. In Print advertising New dimensions in Business and Management Research Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan 52 | Page The Role Of Advertising Appeals, Role Of Celebrity Expert In T.V Advertising Attitude tends to be logical, and television advertising tends to be emotional or rational in its appeal. The impact of advertisements in Pakistan can easily observed, people copy the style and dresses of actress, actors, female modelsShow MoreRelatedFashion Supply Chains Are Buyer Driven and Characterised by Tiered Production Networks Involving Countries That Offer a Combination of Low Labour Costs, Relevant Skills and Production Capacity. During the Past 20 Years,7846 Words   |  32 PagesMarketing communications is the combination of activities centred on the promotional mix, this is made up of the marketing tools such as; – ADVERTISING This helps to inform, remind, persuade, and change attitudes of the consumers. It can also reposition a brand and help to differentiate a product from the rivalling competitors. This is done through T.V., radio, newspapers, magazines, billboards, internet, tele-text, pint-of-purchase, packaging, exhibitions and cinemas. SALES PROMOTIONS Read MoreMedia Vehicle6134 Words   |  25 PagesMedium †¢ A medium is a carrier and deliverer of advertisements. It is a broad general category of carries such as a Newspaper, T.V, Radio, Internet, Outdoor, Direct mail, etc Media vehicle †¢ A specific medium for the transmission of an advertisers message. †¢ It is a specific carrier within a media category. So a Discovery would be the category of tv. 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To studyRead MoreMarketing Strategy of Coca Cola15661 Words   |  63 Pagesout benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category. †¢ Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume. The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turnRead MoreStrategic Marketing Management337596 Words   |  1351 Pages81 86 88 89 101 102 104 107 109 Stage One: Where are we now? 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Wednesday, May 6, 2020

The Awakening on Kate Chopins The Awakening - 1745 Words

The time period of the 1880s that Kate Chopin lived in influenced her to write The Awakening, a very controversial book because of many new depictions of women introduced in the book. The Awakening is a book about a woman, Edna Pontellier. In the beginning, she is a happy woman with her husband and 2 kids vacationing at Grand Isle. While there, Edna realizes she is in love with Robert Lebrun and that she was just forced into an unloving/dissatisfying marriage with Mr. Pontellier. Robert however, leaves for Mexico. While there, Edna picks up a relationship with Alcee Arobin who helps her realize her sexual passions. Edna has a sexual awakening, and is determined to get independence and she eventually leaves Mr. Pontellier. She shows her independence and sexual passions through painting. Edna moves into a house of her own. Robert comes home and tells her he loves her. However, Edna cant handle all of the social rules and commits suicide before finishing her conversation with Robert. T he book contained a lot of sexual passion shown by Edna, which is a new depiction of women in the 1880s. The new tone Kate Chopin wrote in was influenced by society and her life. The Awakening caused a lot of controversy due to this new tone. During the mid to late 1800s, the time period that Kate Chopin wrote The Awakening, women were expected to be a mother-woman, which influenced Kate Chopin to write this book about the gain of independence by women. Women were expected to stay at homeShow MoreRelatedKate Chopins The Awakening1767 Words   |  8 Pageswith experimentation and exploration, followed by personal acceptance, and finally, although not always, societal acceptance. Although we have come a long way on the path of acceptance of different sexual transgressions, the stories of Kate Chopin’s The Awakening, Tennessee Williams’ â€Å"Vieux Carre,† and Lyle Saxon’s â€Å"The Centaur Plays Croquet† show that this type of acceptance has not alw ays been the case. Each story plays an integral role when looking at the steps on the path to societal acceptanceRead MoreKate Chopins The Awakening1871 Words   |  8 Pagesworshipping her children and submitting to her husband. Kate Chopins novel, The Awakening, encompasses the frustrations and the triumphs in a womans life as she attempts to cope with these strict cultural demands. Defying the stereotype of a mother-woman, Edna battles the pressures of 1899 that command her to be a subdued and devoted housewife. Although Ednas ultimate suicide is a waste of her struggles against an oppressive society, The Awakening supports and encourages feminism as a way for womenRead More Kate Chopin’s The Awakening - The Feminist Awakening Essay2094 Words   |  9 PagesThe Feminist Awakening    Women’s rights have evolved over time; beginning with being homemakers and evolving to obtaining professions, acquiring an education, and gaining the right to vote. The movement that created all these revolutionary changes was called the feminist movement. The feminist movement occurred in the twentieth century. Many people are not aware of the purpose of the feminist movement. The movement was political and social and it sought to set up equality for women. Women’s groupsRead More Kate Chopin’s The Awakening Essay4153 Words   |  17 PagesKate Chopin’s The Awakening Kate Chopin’s The Awakening should be seen as depicting the discontentment that comes from self-gratification rather than the glorification of delighting in one’s fantasies. Chopin describes the central idea of one who is seeking to please her personal needs and desires and, in the process, neglects to notice how her actions affect others. The protagonist, Edna, is not able to find peace or happiness in the accepted daily life that a woman of her era and socialRead MoreKate Chopins The Awakening1176 Words   |  5 PagesIn Kate Chopin, â€Å"The Awakening†, longing for passion and freedom Edna Pontellier leaves the safety of her gilded cage, only to find that death is her only salvation. In the 1800’s the main role in society for a female was to be a wife and mother, women at this time were the property of their husbands and had little say in anything. Which for Edna was the opposite of what she wanted, she wanted to be free from these responsibilit ies and to live her own life. Although Edna is not a victim in theRead More Kate Chopins Awakening Essay1448 Words   |  6 PagesKate Chopins Awakening Kate Chopins depiction of â€Å"The Awakening† is realistic as she develops Edna Pontellier’s character from a socially and morally respectable individual to an individual that turns her back on everything closest to her as she births her new self-being. Edna Pontellier struggles between her subconscious and conscious thoughts as unusual feelings stir unfounded emotions and senses. Some of Chopin’s characters lend themselves in Edna’s â€Å"awakening†. Through examination of LeonceRead More Kate Chopins The Awakening Essay1350 Words   |  6 PagesKate Chopins The Awakening Kate Chopin’s novel The Awakening expresses the difficulty of finding a woman’s place in society. Edna learns of new ideas such as freedom and independence while vacationing in Grand Isle. Faced with a choice to conform to society’s expectations or to obey personal desires for independence, Edna Pontellier realizes that either option will result in dissatisfaction. Thus, Edna’s awakening in Grand Isle leads to her suicide. Edna’s awakening occurs duringRead MoreEssay on Kate Chopins The Awakening1246 Words   |  5 PagesKate Chopins The Awakening In Kate Chopins, The Awakening, Edna Pontellier came in contact with many different people during a summer at Grand Isle. Some had little influence on her life while others had everything to do with the way she lived the rest of her life. The influences and actions of Robert Lebrun on Edna led to her realization that she could never get what she wanted, which in turn caused her to take her own life. In the Creole culture, outward affection and expressionRead MoreFemale Empowerment in Kate Chopins The Awakening7915 Words   |  32 PagesHeinrich-Heine-Università ¤t Wintersemester 2010/11 Vertiefungsmodul Kurs: American Realism and Naturalism - Short Stories Seminarleiter: Georg Schiller Datum der Abgabe: 16.04.2011 Female Empowerment in Kate Chopin’s â€Å"The Awakening† Anjana Dhir BA Englisch KF, Geschichte NF 3. Semester Table of Contents 1. Introduction 3 2. The FrenchRead More The Shocking Ideas of Kate Chopins The Awakening1864 Words   |  8 PagesIdeas of The Awakening Ideas that resist existing social boundaries commonly are rejected at first, because people don’t want to wake up from their reliable lives. Kate Chopin, however, believed that an awakening was in order, and she attempted to open the eyes of society through her novel The Awakening. The public’s reaction to Chopin’s novel was not one of acceptance. Too strong a drink for moral babies, and should be labeled ‘poison,’ was the how the Republic described Chopins work (Seyersted

Tuesday, May 5, 2020

Green Technology and New Business Models for Sustainability Case Stud

Question: Describe about the Green product and services of Coca Cola? Answer: Introduction: It is required to have systemized study of the business processes in order to incorporate new business model. Hence it became possible to promote environment sustainability and introduce innovation in business models. A new business model is capable enough to make us of the existing product of the company in an effective way. Hence, use of the products becomes socially and environmentally favorable. For example a business model that align user motivation towards the environmental effect of their use, can make the existing technologies and product more sustainable. There are different characteristics of incorporating internet. These characteristics are different to some extent form the traditional technology characteristics. Therefore, every business organization now a day needs to be paired with the innovative technologies in order to facilitate the commercialization along with scaling and adoption of the innovative technologies. Green product and services of Coca Cola: To reduce the carbon emission, Coca Cola chose to work with Carbon Trust. Carbon Trust is a technical author of PAS 2050 (Standard that is known worldwide to measure Greenhouse Gas emission from services and product manufacturing) and global authority, who is engaged in management of carbon reduction. The Coca Cola has their own sustainability framework, known as me, we, world. This framework is their shared vision to work collaboratively. Hence, it became possible to create social value to make positive difference for the communities and for the customers they serve (Aarikka-Stenroos and Sandberg, 2012). Sustainability report of Coca Cola: Their goal is to maintain programs based on physical activity program in more than 200 markets. Coca Cola has took a great step in packaging initiatives with a focus on innovations and recycling programs, such as PlantBottle packaging. This innovation was about the scalable plastic bottles that are made partially from plants. Some it becomes challenging when the overall progress go slow. For example, Company Coca Cola has aimed to source 25% percent of PET plastics from renewable and recycled material by the year of 2015. But they have reached up to 6% of by the year of 2014. One obstacle was found to use the recycled material in drink packaging, due to the regulatory restrictions. Again, the high cost of recycled plastics is a bothering fact due to higher demand of recycled plastics (Cayogyog, 2012). Coca Cola have stated that the company has the strong growth opportunities due to nonalcoholic ready-to-drink beverage industry, as people are shifting from the rural to urban areas. Hence there are number of challenges are there to the company from heaviness of stresses water supplies to less active lifestyle. The Coca Cola Company is taking appropriate action to conquer these challenges with the consistent supply of refreshing and high quality beverages. The company believes their involvement in risk mitigation and undertaking new business opportunities with the help of the sustainability effort (Coad, 2012). Literature review: According to the article of Andrew L. Shapiro, 2010, Coca Cola and its bottling partner manufacture more than 3000 beverage product across the globe. During Andrews meeting with Kent and his team Andrew come across the news on cokes latest sustainability with some key suppliers. According to Andrew, Coca Cola have challenges in the key area of environment and health. There is a growing concern is about the heaviness of mixing sugar in its drinks. The complete scale of business is understood with the significant use of energy, water, recycled material in the packaging, petroleum based plastics in production (Corallo et al., 2014). To address all these issues, the company has adopted a broad-ranging strategy on sustainability that comes under the approach Live Positively. It covers the workplace, environmental, marketplace and community initiatives. According to Kent where the population and gradually decreasing natural resources and where the customer expectations are increasing gradually, sustainability is the interior in the business of the Coca Cola to continue the business and its survival. According to Muhtar Kent, Coca Colas 2020 vision is the integral part with the sustainability. Coca colas road map for winning is the strategy related to their renewable bottles that are made of renewable materials. Even Kent have discussed about water as the environmental issue, managing carbon level (Libecap, Thursby and Hoskinson, 2010). Industry ranking and reflection: Growth of global volume of 2% for the whole year and 1% in quarterly basis. Quarterly basis declination of net revenues by 2% excluding the structural items impact. EPS in 4th quarter was $0.17. Full year cash increment from operation is $10.6 billion (UNITED STATES SECURITIES AND EXCHANGE COMMISSION, 2013). Highlights: Coca Cola has achieved global value share in nonalcoholic ready-to-drink beverages in the quarter. In addition Coca Cola has achieved shares in the juice, juice drinks, package water and ready-to-drink tea. As the company Coca Cola has aimed to strengthen product portfolio and their brands across the market. Volume of Global Sparkling beverage grew 1% for the whole year and for the quarterly also in the brand of Sprite, Fanta and Coca Cola (Machrafi, 2012). Global beverage volume grew 4% in a whole year and 2% in quarter due to the growth in ready-to-drink tea, packaged water, sports drinks. Coca Cola continue to make their product portfolio stronger by adding Gold Peak Tea, LOHAS mineral water, FUZE tea in the portfolio of Coca Cola (Mulvaney, 2011). Results: The First quarter of 2014 financial results were influenced by a single less selling day and financial results of fourth quarter of 2014 was influenced by one extra selling day. As the average daily sales computation positioned above, the unit case volume results on quarters are not influenced by the inconsistency in selling days. Coca Colas Company Report has shown it financial results in agreement with the accounting principles affiliated by GAAP (Generally Accepted in the United States). Management team of Coca Cola is also concerned about the non-GAAP financial measurement to provide meaningful information about the companys financial position to the user. Hence the information can help to assess companys ongoing performance. Non-GAAP financial measure is also used to take effective planning, operating and financial decision (Perry and Stone, 2011). With the upcoming trend of havoc internet use make it became possible for Coca Cola to allow advancement in the sustainable technology that has exceeded the business model development. Innovative technology aided firms often come with economic characteristics in the form of sales cost functions, cash flow profiles, risk profiles and so on. These characteristics are different to some extent form the traditional technology characteristics. Therefore, every business organization now a day needs to be paired with the innovative technologies in order to facilitate the commercialization along with scaling and adoption of the innovative technologies (Prenkert, 2012). The Coca Cola Company is taking appropriate action to conquer the challenges to manage sufficient power, water, with the consistent supply of refreshing and high quality beverages. The company believes their involvement in risk mitigation and undertaking new business opportunities with the help of the sustainability effort. Conclusion: The Coca Cola Company has adopted a broad-ranging strategy on sustainability that comes under the approach Live Positively. It covers the workplace, environmental, marketplace and community initiatives. According to Kent where the population and gradually decreasing natural resources and where the customer expectations are increasing gradually, sustainability is the interior in the business of the Coca Cola to continue the business and its survival. Coca Cola has took a great step in packaging initiatives with a focus on innovations and recycling programs, such as PlantBottle packaging. This innovation was about the scalable plastic bottles that are made partially from plants. References Aarikka-Stenroos, L. and Sandberg, B. (2012). From new-product development to commercialization through networks. Journal of Business Research, 65(2), pp.198-206. Cayogyog, A. (2012). Research Commercialization and Economic Sustainability: Basis for Establishment of Research Utilization Office in Universities. iamure.ijbm, 4(1). Coad, J. (2012). Green technology. Chicago, Ill.: Raintree. Corallo, A., Errico, F., Esposito, M. and Lazoi, M. (2014). The role of knowledge in the new product development process through the perspective of business model. IJCENT, 4(4), p.249. Libecap, G., Thursby, M. and Hoskinson, S. (2010). Spanning boundaries and disciplines. Bingley, U.K.: Emerald. Machrafi, H. (2012). Green energy and technology. [Sharjah, U.A.E]: [Bentham Science Publishers]. Mulvaney, D. (2011). Green technology. Los Angeles: Sage Publications. Perry, J. and Stone, R. (2011). In the Business of Dying: Questioning the Commercialization of Hospice. The Journal of Law, Medicine Ethics, 39(2), pp.224-234. Prenkert, F. (2012). Commentary to From new-product development to commercialization through networks . Journal of Business Research, 65(2), pp.207-209. UNITED STATES SECURITIES AND EXCHANGE COMMISSION. (2013). 1st ed. [ebook] Available at: https://assets.coca-colacompany.com/d0/c1/7afc6e6949c8adf1168a3328b2ad/2013-annual-report-on-form-10-k.pdf [Accessed 31 Mar. 2015].